Can You Tell Me How To Get To @SesameStreet?
At first blush it seems odd, Dan Lewis, noted this week at the 140 Character Conference in New York City, that Sesame Street should be on Twitter.
After all, Twitter's core audience tends to be a bit older than the diaper set. And Twitterers (according to Alexa, anyhow), are less likely to have children than the overall U.S. population.
So why is the nearly 42-year-old show (side note: I am about five months older than Sesame Street) on Twitter and why does it have half a million followers there?
Simple: It's the same reason that Sesame Street has always been written on two levels, for the children to learn and the parents to get the pop-culture in-jokes.
When parents are involved in their children's educational experiences, their children learn better.
Experts are always telling us about how children shouldn't watch television. How they shouldn't play video games.
But you know what? It's fine to let your children to watch and play. Just don't use it as a baby-sitter.
Watch Sesame Street with your children. Then you might get to see gems like this:
As Lewis pointed out, the children in the audience don't think that video is funny because of the Old Spice guy joke. They find it funny because it is. But we, the adults in the crowd, find it funny because look! It's Grover imitating the Old Spice guy! Now that's comedy!
Seriously, though, that video also teaches your child the use of the word "on." So when you're watching it and laughing at it with your little one, some of that learnin' might just sink into his or her head. And if you talk to your child about it then, that's even more likely.
So follow Sesame Street on Twitter. On Tumblr. On YouTube. Or whatever show you watch with your little ones. But watch with your little ones. Engage them as you're watching, and talk about it. Show them the funny videos that @SesameStreet tweets out.
Cookie Monster reciting a haiku about cookies, perhaps.
Your pre-schooler probably doesn't have any clue who Mr. T is. But that makes it a little more fun for you now, no? No wonder the video went viral - completely by accident.
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