Shop Smarter: Why Finding the Best Price Has Never Been Easier

Dollars & Sense on 06.02.11
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Photo credit: Sylvar/Creative Commons 2.0

Do you like to get the lowest price? Then you'll appreciate Google Product Search

Off the bat, I love Google's shopping tool because the search results are not veiled ads by companies who have paid to be there. Listing with Product Search is free for merchants, unlike other shopping search engines like Shopzilla or Shopping.com.

How does it work? Let's just say that you have decided, after reading product reviews and ratings, that you want to invest in the Canon Powershot SD95 digital camera (my favorite).

Go to the Google home page and click on the Shopping tab (on the left under Images, Videos, and News). Type in whatever you are looking for -- let's just say "Canon Powershot SD95" -- into the search bar.

Google lists variations of the camera (i.e., those that come with a memory card, or refurbished versions). Click on the product you want, and Product Search shows you prices (including taxes and shipping) at 144 online stores. Prefer to support local businesses? Product Search showed me more than 25 stores near me that carry the product, and whether or not it's in stock.

As if that weren't enough, you can see tons of editorial reviews culled from all over the Web (the Canon had 559) and average ratings (4.5 stars in this case), technical specifications, and videos.

I don't work for Google. I just appreciate a service that helps me sort through the overwhelming amount of information on the Internet. I think unsponsored shopping search engines are the best way to get a bird's eye view and then zoom in on the kill. 

How about you? How do you wade through the seas of information to find the pearls?

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